Strategic Plan


The Hereford breed will drive New Zealand beef performance and profitability.


Enable breeders, farmers and consumers to experience the benefits of the Hereford breed.



Build A Strong Hereford Association

  • Communicate and interact with members
  • Maintain a financially robust association
  • Successfully align with partners who share similar values
  • Ensure a growing membership (cattle and people)
  • Engage and develop the next generation of Hereford breeders and leaders
  • Provide a branded beef programme (Hereford Prime)
  • Focused strategy implementation
  • Support for new members
  • Nurture a respectful, trusting culture for all involved in the Hereford family

Create Member Value From Data and Information

  • Increase education around the importance of accurate data collection
  • Provide cost effective tools for member
  • Ensure members can use the tools
  • Support targeted research which will advance the breed
  • Aim for every animal to be fully recorded

Market Hereford

  • Market high-value Hereford genetics to increase market share throughout the value chain
  • Create events that market the benefits of the registered Hereford breed
  • Build the value of Hereford as the cross-breeding solution – Hereford X


75 South Street , PO Box 503,
Feilding 4740, New Zealand.
P. +64 6 323 0745
F. +64 6 323 3878

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