Page 5 - NZ Herefords Member Guide 202103

NZ Hereford Youth encourages and supports the future
breeders and leaders in the New Zealand beef industry HerefordX is the successful marketing campaign Hereford is a long-established breed that
by offering fun events and opportunities to further the that highlights the many benefits of hybrid is more homozygous than most (bred from
knowledge and skills of youth under the age of 30. In the past vigour (heterosis) in both the dairy and beef a narrow-based population with the fewest
few years, groups of NZ Hereford Youth have attended various industries. Beef and Lamb Genetics NZ has run number of other breeds introduced into the
team events in Australia and competed in the World Hereford tests for many years that confirm increased population), when you do use it in a cross-
Conference. fertility, superior growth rates and hardiness breeding programme, the heterozygosity
that are gained from hybrid vigour, ultimately achieved is significantly better than other
youth@herefords.co.nz providing financial gain for farmers. Because breeds.
@nzherefordyouth

WHAT WE DO

Hereford Prime NZ is NZ Herefords’ highly sought after
grass-fed branded beef programme. It was launched in
the early 1990s to assist beef producers to supply the
superior quality beef carcases that are demanded by
the high-end domestic quality beef market. NZ Herefords employs PBB
(Performance Beef Breeders) to
Cattle eligible for the programme must be pure-bred provide registry, financial, tag and Board Administration Finance
Animal
Hereford or a first cross Hereford British beef breed DNA services for our breeders. Meetings Recording
(Hereford Friesian first cross is also eligible in the PBB also has a graphic design
Waikato). Steers or heifers must be free from added business which many of our
growth promotants. Every Hereford Prime carcass is breeders make use of. The roles
hand-graded and measured for pH levels, meat colour, of PBB and NZ Herefords can Advocacy Genetics
fat colour and marbling, before being aged for a sometimes confuse new breeders,
minimum of 21 days. as both organisations share office Management
Data
By using the technology available within BreedPlan, space and work closely together Compliance/Tags Marketing
Animal
Digital
growth and carcass trait analysis and real-time to provide a seamless service to Graphic Design
& Catalogues
ultrasound scanning, Hereford Prime can identify the meet all of your requirements. PBB
genetics and bloodlines of the animals that meet and NZ Herefords have a contract
the criteria for quality beef, which allows registered with ABRI (Agricultural Business
Hereford bull breeders to share this information with Research Institute) to provide the
their bull-buying clients. software and registration services
of BreedPlan.
To find out more about the www.herefordprime.co.nz or
programme and its benefits visit: email herefordprime@pbbnz.com.
www.pbbnz.com

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